Bubble Wrap

Bubble wrap is a pliable transparent plastic material commonly used for packing fragile items. Regularly spaced, protruding air-filled hemispheres (bubbles) provide cushioning for fragile items. "Bubble wrap" is a generic trademark owned by Sealed Air Corporation. In 1957 two inventors named Alfred Fielding and Marc Chavannes were attempting to create a three-dimensional plastic wallpaper. Although the idea was a failure, they found that what they did make could be used as packing material. Sealed Air Corp. was co-founded by Alfred Fielding in 1960.[1] The term is used generically for similar products, such as bubble pack,[note 1] bubble paper,[2]air bubble packing, bubble wrapping or aeroplast; Sealed Air denotes its product as a brand of "cushioning material".[3]